archSEOlogist

SEO for Museums: Making Culture the Next Big Search Trend

Vibrant, modern museum facade with colorful panels

SEO for Museums: Making Culture the Next Big Search Trend At this very moment, someone is probably eager to learn more about a peculiar item in your museum, searching for it online. The problem? Your website might: lack the details they need, not be optimized for Google, or be buried beneath a sea of competing […]

Why Your Website Needs a Sustainability Policy

Introduction to sustainability policy and its importance for websites, featuring renewable energy and environmental impact graphics.

What is a Sustainability Policy & Why Your Website Needs One Let’s face it—being a responsible business isn’t about great products or happy customers anymore. People want to know what you’re doing behind the scenes, especially when it comes to sustainability. Are you cutting down on waste and electricity? Are your supply chains ethical? Do […]

SEO Tactics to Grow Your Social Enterprise’s Online Presence

An expert working on SEO for social enterprise strategies in an office

SEO Tactics to Grow Your Social Enterprise’s Online Presence Many social enterprises face a unique challenge – balancing the pursuit of profit with a commitment to social impact. This is why such dual focus requires more than just traditional business strategies. Your digital marketing efforts must also reflect your mission and that is not always […]

Is Digital Marketing Sustainable?

Close-up view of a hand holding eco-friendly glasses with trees in the background, illustrating the concept of sustainable digital marketing

Is Digital Marketing Sustainable? Sustainability is an often discussions across industries, from fashion to food production. Yet, the digital realm, a cornerstone of modern commerce, often escapes similar scrutiny. While the impacts of climate change are evident, the environmental toll of our online activities remains less visible. That’s why, we’ll explore the critical question: Can […]

Museum SEO: Online Visibility for Cultural Institutions

Young boy exploring a virtual museum exhibit on a computer, demonstrating the role of museum SEO in increasing online visibility for cultural institutions.

Museum SEO: Online Visibility for Cultural Institutions Like many archaeologists, I’ve spent countless hours exploring the past. The thrill of excavations, the process of piecing together forgotten stories – these pursuits can become all-encompassing. So, in the past, museums, much like myself, might have viewed digital marketing and social media with a wary eye, fearing […]

Sustainable Digital Marketing Playbook

Digital marketing playbook for sustainability leaders cover

Digital Marketing Playbook for Sustainability Leaders The gears of digital marketing are shifting. What was once a machine solely focused on driving sales is now evolving into a powerful tool for social and environmental good. This convergence of purpose and pixels holds exciting possibilities. Integrating sustainable marketing initiatives into digital strategies is becoming crucial for […]

How to Choose the Right SEO Service for Your NGO

Laptop with a client testemonial about choosing the right SEO service for NGO

How to Choose the Right SEO Service for Your NGO? Before your message can change the world, it must be seen—choosing the right SEO service ensures it will be. Get it right, and you could see a big boost in your visibility and funding. Make the wrong choice, and you could end up wasting time […]

Digital Cultural Heritage: Opportunities and Challenges

Man interacting with a touch screen display at a museum highlighting digital augmentation in cultural heritage exhibitions.

Digital Cultural Heritage: Opportunities and Challenges Can a TikTok dance preserve cultural heritage? Can a VR headset breathe life into forgotten ruins? The digital age opens the doors to cultural engagement but also raises critical questions about authenticity, access, and representation. Can we share our heritage without diluting its meaning? Can we make it inclusive […]

The SEO Timeline: When Will My NGO Start Seeing Results?

Hourglass on a vintage background symbolizing the SEO timeline for achieving SEO results.

SEO Timeline: When Will My NGO Start Seeing Results? Search Engine Optimization (SEO) is a crucial strategy for non-governmental organizations (NGOs) aiming to broaden the impact of their work. More than a tool for enhancing visibility, SEO is a cornerstone for establishing authority, credibility, and a meaningful connection with audiences who share a passion for […]

Future-Proof Your Brand: Essentials of Sustainable Marketing

Sustainable marketing performance meter indicating a shift from traditional to sustainable business practices.

Future-Proof Your Brand: Essentials of Sustainable Marketing Did you know that 73% of consumers consider a brand’s sustainability efforts when making purchasing decisions? That’s right, in today’s market, going green has become the ethical choice, but also the smart business choice. Whether you’re a small business owner, part of a green e-commerce platform, a nonprofit, […]