Alt Text Is Not Dead. Lazy Image SEO Is.
Alt Text Is Not Dead. Lazy Image SEO Is A strange thing happens whenever AI gets better at doing something. A group of marketers immediately decides the old practice is dead. AI can write, so content strategy is dead. AI can summarise pages, so information architecture is dead. AI can see images, so alt text […]
The Technical SEO Audit Is Broken
The Technical SEO Audit Is Broken: Why Issue Lists Don’t Create Action Most technical SEO audits die quietly. No dramatic crash. No furious meeting where someone points at a canonical tag and shouts across the table. Just a PDF… a long one. Possibly with a spreadsheet attached. It gets delivered. Everyone nods. Someone says, “This […]
Technical SEO Triage: How to Decide What Actually Matters
Technical SEO Triage: How to Decide What Actually Matters Technical SEO has a fake emergency problem. A crawler runs. The site lights up. Errors, warnings, notices, red icons, yellow icons, health scores sulking in the corner…Suddenly, everything appears urgent. A broken canonical on an important service template sits next to a missing meta description on […]
How Museums Should Write for Search, AI Engines, and Real Visitors
How Museums Should Write for Search, AI Engines, and Real Visitors Museums do not have a content problem because AI arrived. AI search has simply made an old problem impossible to ignore. For years, many museums have written online as if visitors already know what they are looking for. Collection pages are built around internal […]
SEO for Museums: Making Culture the Next Big Search Trend
SEO for Museums: Making Culture the Next Big Search Trend At this very moment, someone is probably eager to learn more about a peculiar item in your museum, searching for it online. The problem? Your website might: lack the details they need, not be optimized for Google, or be buried beneath a sea of competing […]
Why Your Website Needs a Sustainability Policy
What is a Sustainability Policy & Why Your Website Needs One Let’s face it—being a responsible business isn’t about great products or happy customers anymore. People want to know what you’re doing behind the scenes, especially when it comes to sustainability. Are you cutting down on waste and electricity? Are your supply chains ethical? Do […]
SEO Tactics to Grow Your Social Enterprise’s Online Presence
SEO Tactics to Grow Your Social Enterprise’s Online Presence Many social enterprises face a unique challenge – balancing the pursuit of profit with a commitment to social impact. This is why such dual focus requires more than just traditional business strategies. Your digital marketing efforts must also reflect your mission and that is not always […]
Is Digital Marketing Sustainable?
Is Digital Marketing Sustainable? Sustainability is an often discussions across industries, from fashion to food production. Yet, the digital realm, a cornerstone of modern commerce, often escapes similar scrutiny. While the impacts of climate change are evident, the environmental toll of our online activities remains less visible. That’s why, we’ll explore the critical question: Can […]
Museum SEO: Online Visibility for Cultural Institutions
Museum SEO: Online Visibility for Cultural Institutions Like many archaeologists, I’ve spent countless hours exploring the past. The thrill of excavations, the process of piecing together forgotten stories – these pursuits can become all-encompassing. So, in the past, museums, much like myself, might have viewed digital marketing and social media with a wary eye, fearing […]
Sustainable Digital Marketing Playbook
Digital Marketing Playbook for Sustainability Leaders The gears of digital marketing are shifting. What was once a machine solely focused on driving sales is now evolving into a powerful tool for social and environmental good. This convergence of purpose and pixels holds exciting possibilities. Integrating sustainable marketing initiatives into digital strategies is becoming crucial for […]