About Me

ArchSEOlogist is an SEO consultancy for purpose-driven organizations, sustainable brands, cultural institutions, NGOs, and ethical businesses that want to be found by the right people.

Founded by Milica McAreavy, ArchSEOlogist combines strategic SEO, content structure, technical insight, and brand understanding to help organizations build stronger visibility without compromising their values.

The name “ArchSEOlogist” reflects Milica’s background in archaeology and cultural heritage. Before working in SEO, she spent nearly a decade in archaeology and later led projects in the nonprofit sector focused on heritage, education, and international collaboration.

That experience shaped the way ArchSEOlogist approaches SEO: with research, context, structure, and respect for the bigger mission behind every organization.

SEO should not be reduced to rankings, keywords, or traffic for its own sake.

For purpose-driven organizations, visibility has to serve trust, clarity, authority, and meaningful growth.

ArchSEOlogist helps clients identify what holds their websites back, clarify how their audiences search, strengthen their content, improve technical foundations, and build SEO strategies that are practical, ethical, and built for long-term results.